Until recently, watching a video on the internet was a passive activity. This begins to change with the advent of 360º interactive productions, created with a camera system that records all angles in the same space. This means that in a show, for example, it is possible to record the stage and the reaction of the audience simultaneously. The viewer, as if he were the director of the film in the process of editing the scenes, chooses what he will see, dragging the mouse or finger on the screen. The film can be played on iOS and Android computers or devices. This year, after YouTube and Facebook began to shoot such videos, the search for specialized audiovisual producers has increased. A pioneer of the sector in the capital, Casa Mais 360 saw its movement grow 960% this semester compared to the previous one. In the field since 2012, the company uses six GoPro cameras in a support. The projects go from advertising to wedding parties and cost a minimum of 3000 reais (see below some examples):
> BMX Super Spine: produced in October by Lab 3 TV in a bicicross tournament in Taubaté, it has 3 hours total. Cost: 5 000 reais.
> Tomorrowland: by Casa Mais 360, the almost 2-minute video was recorded in May, in an electronic festival in Itu. Cost: 7 000 reais,