I'm Alessandra Freitas and this is my professional portfolio. Here you can find my clips, resume, contact information and my background experience.
Here you can see my published stories on print media.
Cool Spring: Modern florists conquer clientele with exotic options and personalized arrangements
Mysteries of the city: Companies in Sao Paulo start to invest in 360º productions. The projects cost a minimum of 3000 reais.
Memory: A story about Primeira Mão, a classified ad newspaper created in 1980 that still sells 80,000 copies per month.
Mysteries of the city: a company created a "Waze" for pedestrians. It shows the best routes to go walking, or by taxi, bus, subway or bicycle
More efficient studies: Experts give tips to those who want to invest in distance learning, a model with increasing market relevance.
Mysteries of the city: With an investment of R$ 8 million, a 1.90 meter long vehicle will be produced in São Paulo. It was designed to save space and fuel.
Mysteries of the city: Does pressing the traffic light control buttons make a difference? This is what this investigative research shows.
News in Class: MBA in Big Data and in Sustainable Urban Mobility, among others courses, enter the menu of options offered the institutions of the capital.
Cover story: The project to close the Minhocão viaduct on Saturdays moves forward and discussions about deactivation for cars increase while movements promote activities on the spot.
Mysteries of the city: An exhibition of the visual transformation of Brazilian artists; the museum that shows 1300 pieces that tell the story of Brazil.
Mysteries of the city: a story about a Comics exhibition and another about silicone guinea pigs animals being used in veterinary medicine classes.
Domestic piglet: Teacup pigs arise as house pets and their defenders guarantee - they are cleaner than a dog.
Mysteries of the city: a story about a small atelier specializing in hand-manufacturing Scandinavian furniture that it is conquering space in people's homes.
Top Sao Paulo's citizen: three teenagers stage theatrical Harry Potter stories in the capital's orphanages.
Mysteries of the city: A story about the increasing number of couples looking for wedding parties held with small numbers of guests.
Mysteries of the city: a story about a hybrid travel book and architectural guide of the city center and another about popular bracelets in Sao Paulo.
Mysteries of the city: A story about a collection of dry tech technology for social clothing made for bikers and another about a museum of discarded electronic equipment.
Youth squad: Inspired on military training, Crossfit gets a version for children that disguises exercises into playful activities.
Mysteries of the city: An unusual installation has been taking the poles of the capital - colorful vases with various spices that can be taken by people.
The Business of Dreams: Self Help Guru makes big bucks in the City with hypnosis clinics and tells how his techniques can cure several health problems.
Top Sao Paulo citizen: the story of Lucio Serrano, who held more than 400 donations of blood and platelets in the capital hospitals.
Mysteries of the city: citizens of Sao Paulo started to paint, on their own, the poles from which the radar signaling had been withdrawn by the city hall.
Mysteries of the city: a story on a lady that collects more than 390 teacups in her house and another on where your phone is more susceptible to be stolen in the city.
Top Sao Paulo citizen: The story of Roseli Michetti, who has volunteered for 22 years in Sao Paulo's hospitals city to support patients and their families.
Mysteries of the city: a story about the oldest bus stop in Sao Paulo and another about an open air exhibition that has put giant smiles around the city.
Mysteries of the city: I unmasked the meaning of extravagant food names that actually hide simple recipes behind the fancy titles.
Mysteries of the city: Sé Cathedral debuted a sound system capable of eliminating the traditional echo of ecclesiastical environments
Mysteries of the city: a story about the skeletons of Bancoop in the capital and another about a company that specializes in making miniature replicas.
Memory: Adoniran Barbosa's masterpiece, Trem das Onze, was elected the most iconic Paulistan song, proving it still lives in people's memory.
Mysteries of the city: A story about a house's facade built on top of a building, another about kids' vision on draught; other on mosaics installed in the city.
Memory: A story about how the inauguration of the Bauducco factory helped to spread a famous dessert in Brazil.
Love of body and soul: In Brazil, there are over 20 options of religious wedding cerimonies - we followed a few of them.
Memory: Book tries to unravel the riddle of the Castelinho da Rua Apa murder, that to this day remains unsolved.
Divorce on the leash: Divorced couples bring to justice cases concerning pets’ joint-custody and shine a light in the possible need of a law change.
Virtuoso of Perus: After earning a prize of 60.000 reais, young cellist won a full scholarship to attend a prestigious conservatory in Austria.
Mysteries of the city: The anniversary deals supermarket chains in the capital are doing for clients this year and how you can find them.
Cover story: The reporter Lucas de Abreu Maia, blind since childhood, tells how he and other visual impaired built a particular relationship with the city.
Mysteries of the city: Apartments with less than 40 square meters have become a niche in the city's real estate market; stadiums tours star to become popular in Sao Paulo.
Mysteries of the city: A story about an Art Battle that takes place on a shed in the Pinheiros neighborhood in Sao Paulo and gathers around 400 people per edition.
Mysteries of the city: Companies in the capital are investing in hiring former inmates to prevent recidivism in crime and help the reintegrate society.
Cover story: We tested tools in several app categories to select the top fifty for different audience profiles.
Mysteries of the city: Product placement is increasingly becoming an advertising strategy in Brazilian movies.
Cover story: A guide with icy environments, refreshing pools, indispensable appliances and health tips to help face the hottest month in the history of Sao Paulo.
Mysteries of the city: A story about platforms offering new ways to find housekeepers and another on apps exploring collaborative economy.
Mysteries of the city: A story about Gringos World Cup and another about a building that switches color according to the variation of air quality.
Mysteries of the city: A story about Mahamudra in Sao Paulo and another about a traditional school in the city that got its own exhibition.
The field is theirs: despite the lack of support and infrastructure, female soccer is thriving and showing that quality isn't a issue when it comes to this modality